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Logo Tony Design

Brand identity

Your brand is
what people say about you
when you're not in the room.

A logo is not an identity. A strong brand identity is what lets you charge 3× your competitors' prices — without having to justify it.

No commitment · 30 minutes

The reality

Businesses that discount their prices often share the same problem.

An identity that doesn't reassure. A logo made by a cousin. Brand guidelines that look like 50 other companies in the same sector.

Your ideal client — the one with the budget who understands your value — forms an opinion in under 3 seconds. If your identity doesn't say "I trust this", they leave.

Generic or Canva logo that doesn't differentiate you

Inconsistent colours across site, social media and documents

No brand guide — every new creation starts from scratch

Visually acceptable identity but no strategic positioning behind it

My method

Strategy before pixels.

01

Strategic immersion

Your market, your competitors, your ideal client, what truly differentiates you. I don't open Figma before I have that clarity.

02

Identity creation

Logo with variations, colour palette, typography, graphic elements. Every choice is justified by your positioning.

03

Complete brand guide

How to use your identity across all your materials — so any provider can follow it without coming back to you.

What you receive

Main logo + variations (colour, B&W, simplified)
Colour palette with HEX/RGB/CMYK codes
Typography selection and usage rules
Complete brand guidelines (professional PDF)
Digital adaptations (favicon, social media)
Brand guide for your providers
3 revisions included

Timeline

10–15 business days

Starting from

1 690€ HT

Let's build your brand

An identity that justifies
your premium pricing.

30 minutes to understand your positioning and see if branding can transform your client acquisition.

No commitment · Response within 24h