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Logo Tony Design
My commitments

A faster web.
Lighter.
More responsible.

Design doesn't stop at what your visitors see. It also includes what they don't: performance, accessibility, and the environmental footprint of every project.

Why it matters

The internet isn't immaterial.

It's easy to forget that every click, every page load, every pixel displayed consumes real energy in data centres, undersea cables and your devices.

4%

of global CO₂ emissions come from digital — as much as civil aviation

2.5 MB

average weight of a web page in 2024, versus 0.5 MB in 2010 — 5× heavier

1.76g

of CO₂ emitted on average per page view on a standard website

53%

of visits abandoned if loading takes more than 3 seconds on mobile

Sources: The Shift Project · HTTP Archive 2024 · Website Carbon Calculator · Google Research

What I put into practice

My best practices,
on every project without exception.

PageSpeed score 90+ guaranteed

Every site is delivered with a Lighthouse performance score above 90. A fast site consumes fewer resources — for you, for the visitor, for the planet.

Optimised images by default

Automatic conversion to WebP, intelligent compression, lazy loading. A well-processed image can reduce page weight by a factor of 5.

Static generation (no server idling)

The sites I build are generated as static HTML files. No server runs continuously to respond to each visit: the pages already exist, ready to be served.

Zero tracking without consent

No Google Analytics loaded on the fly, no unnecessary tracking pixels. If analytics is needed, lightweight GDPR-compliant solutions are used (Plausible, Fathom).

System fonts first

When possible, I use system fonts already present on the visitor's device. Zero additional network request, instant rendering.

Accessibility (WCAG AA)

Sufficient contrast, keyboard navigation, semantic markup. An accessible site is also better understood by Google — and by all your visitors.

Minified code, controlled dependencies

No library loaded without reason. JavaScript is minified and split into chunks (code splitting): only what the page needs is downloaded.

Built to last

A well-designed site doesn't need to be rebuilt every 2 years. Fewer rebuilds = fewer resources consumed. Durability is an economic commitment as much as an ecological one.

Proof in the facts

This site scores green.

Not by chance. Because every technical decision was made with that goal in mind. Check it yourself on PageSpeed Insights.

98
Performance
95
Accessibility
100
Best practices
100
SEO
View the full report on PageSpeed Insights

Your next site

Fast, lean and effective.
Not an option — it's the baseline.

If you want a site that performs — for your visitors, your SEO and your impact — we have a lot to talk about.

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